Kerry Shea, Director of Marketing and Communications, writes about capturing the Greenhill experience through photographs.
I have always believed the adage, a picture is worth a thousand words, but it wasn’t until I started working closely with images in my marketing career that I realized the power of an amazing photograph. In education, a single picture can capture a student’s captivation, a teacher’s dedication, and convey the warmth of the classroom in an instant.
We had a professional photographer on campus for two days last week. We tasked him with gathering images of the Greenhill experience for our website and other marketing materials. As we toured campus together, I was struck by how relatively easy it was for us to amass a large body of material in a relatively short time. By lunch time on the first day, the photographer told me that he had taken more than a day’s worth of photos already. “You are what I call ‘a target rich environment’,” he said.
I had to agree with him. Every place we moved on campus contained dozens of photographable moments. In the middle school, we saw 2012 Olympic Silver Medalist, Doc Patton, speaking to the varsity cross-country team, a student presentation on potassium, and a colorful science experiment, all within 45 minutes. In the Lower School, students played Orff instruments, drew still-lifes, and received reading help.
Our fine arts building and playing fields were also rich with opportunity. Students played flutes, tubas and violins; dancers hovered at the bar; and middle schoolers were weaving all over the fine arts hallway and 3D art room. We saw girls deftly wielding field hockey sticks, cheerleaders flipping through the air, and football players scoring touchdowns.
I had scheduled some of our classroom and field visits in advance, but many of the photographs that were taken were the result of being in the right place at the right time. Or, as I like to think of it, it was simply the result of being on the Greenhill campus, where the magic of learning, the wonder and awe that every parent wants for her child, happens every day on every corner of the campus.